{"id":259,"date":"2021-01-27T12:48:44","date_gmt":"2021-01-27T03:48:44","guid":{"rendered":"https:\/\/cacco.co.jp\/datascience\/media\/\/?p=259"},"modified":"2025-02-25T18:09:24","modified_gmt":"2025-02-25T09:09:24","slug":"rfm%e5%88%86%e6%9e%90%e3%81%ae%e8%80%83%e3%81%88%e6%96%b9%e3%81%a8%e4%bd%bf%e3%81%84%e6%96%b9","status":"publish","type":"post","link":"https:\/\/cacco.co.jp\/datascience\/media\/statistics\/259\/","title":{"rendered":"RFM\u5206\u6790\u3068\u306f\uff1f\u512a\u826f\u9867\u5ba2\u3092\u898b\u3064\u3051\u308b\u3084\u308a\u65b9\u3084\u30e1\u30ea\u30c3\u30c8\u3010\u4f8b\u3092\u7528\u3044\u3066\u89e3\u8aac\u3011"},"content":{"rendered":"<div class=\"tcdce-body\">\r\n<p>\u300cRFM\u5206\u6790\u3063\u3066\u3069\u3046\u3084\u308b\u306e\uff1f\u300d<br \/>\u300cRFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3042\u308b\u306e\uff1f\u300d<\/p>\r\n\r\n\r\n\r\n<p>\u3068\u6c17\u306b\u306a\u308a\u307e\u305b\u3093\u304b\uff1f<\/p>\r\n\r\n\r\n\r\n<p><strong>RFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u5206\u6790\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u884c\u3046\u305f\u3081\u306e\u5224\u65ad\u3068\u306a\u308b\u5206\u6790\u3092\u884c\u3046\u624b\u6cd5<\/strong>\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3092\u884c\u3048\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u306b\u3064\u3044\u3066\u65b0\u305f\u306a\u65bd\u7b56\u3092\u6253\u3061\u51fa\u305b\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>RFM\u5206\u6790\u306e\u57fa\u790e\u77e5\u8b58\u3068\u3084\u308a\u65b9<\/li>\r\n\r\n\r\n\r\n<li>RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u4f7f\u3048\u308b\u5834\u9762<\/li>\r\n\r\n\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\r\n\r\n\r\n<p style=\"text-align: center;\"><strong>\uff3c\u4f01\u696d\u306e\u30c7\u30fc\u30bf\u5206\u6790\u62c5\u5f53\u8005\u5fc5\u898b\uff01\uff0f<a href=\"https:\/\/cacco.co.jp\/datascience\/how_to_dataanalysis?ref_type=blog_\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4437\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2025\/02\/2-3.png\" alt=\"cacco_datascience\" width=\"1000\" height=\"300\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2025\/02\/2-3.png 1000w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2025\/02\/2-3-300x90.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2025\/02\/2-3-768x230.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/strong><\/p>\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">RFM\u5206\u6790\u3068\u306f<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1755 size-large\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2023\/08\/RFM\u5206\u6790\u306f3\u8981\u7d20\u304b\u3089\u884c\u3046\u9867\u5ba2\u5206\u6790-1024x576.png\" alt=\"RFM\u5206\u6790\u3068\u306f\" width=\"1024\" height=\"576\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2023\/08\/RFM\u5206\u6790\u306f3\u8981\u7d20\u304b\u3089\u884c\u3046\u9867\u5ba2\u5206\u6790-1024x576.png 1024w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2023\/08\/RFM\u5206\u6790\u306f3\u8981\u7d20\u304b\u3089\u884c\u3046\u9867\u5ba2\u5206\u6790-300x169.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2023\/08\/RFM\u5206\u6790\u306f3\u8981\u7d20\u304b\u3089\u884c\u3046\u9867\u5ba2\u5206\u6790-768x432.png 768w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2023\/08\/RFM\u5206\u6790\u306f3\u8981\u7d20\u304b\u3089\u884c\u3046\u9867\u5ba2\u5206\u6790.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u3068\u306f<strong>\u9867\u5ba2\u5206\u6790\u306e1\u3064<\/strong>\u3067\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092<strong>RFM\u306e3\u3064\u306e\u982d\u6587\u5b57\u304b\u3089\u306a\u308b\u8981\u7d20\u3067\u5206\u6790<\/strong>\u3057\u307e\u3059\u3002<\/p>\r\n<p>\u9867\u5ba2\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u3001<\/p>\r\n<ul>\r\n<li>\u512a\u826f\u9867\u5ba2<\/li>\r\n<li>\u666e\u901a\u9867\u5ba2<\/li>\r\n<li>\u96e2\u53cd\u9867\u5ba2<\/li>\r\n<\/ul>\r\n<p>\u306e3\u3064\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001\u512a\u826f\u9867\u5ba2\u3084\u81ea\u793e\u304b\u3089\u96e2\u308c\u305d\u3046\u306a\u9867\u5ba2\u306f\u3069\u3093\u306a\u5c64\u306a\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u306f\u4ee5\u4e0b\u306e3\u3064\u306e\u8981\u7d20\u304b\u3089\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>R=Recency\uff08\u6700\u65b0\u8cfc\u8cb7\u65e5\uff09<\/li>\r\n\r\n\r\n\r\n<li>F=Frequency\uff08\u8cfc\u8cb7\u983b\u5ea6\uff09<\/li>\r\n\r\n\r\n\r\n<li>M=Monetary\uff08\u8cfc\u8cb7\u91d1\u984d\uff09<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p>\u4f8b\u3048\u3070\u3001\u6700\u65b0\u8cfc\u8cb7\u65e5\u304c\u76f4\u8fd1\u306b\u3042\u308a\u3001\u8cfc\u8cb7\u983b\u5ea6\u3082\u8cfc\u8cb7\u91d1\u984d\u3082\u591a\u3044\u9867\u5ba2\u306fRFM\u304c\u5168\u3066\u9ad8\u3044\u9867\u5ba2\u3067\u3042\u308a\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u6b7b\u5b88\u3057\u305f\u3044\u512a\u826f\u9867\u5ba2\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u9006\u306bRFM\u5168\u3066\u304c\u4f4e\u3044\u6c34\u6e96\u306b\u3042\u308b\u9867\u5ba2\u3092\u898b\u3064\u3051\u305f\u5834\u5408\u3001\u305d\u306e\u9867\u5ba2\u5c64\u306b\u5bfe\u3059\u308b\u8ca9\u4fc3\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3092\u6c7a\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u3053\u306e\u3088\u3046\u306b\u3001RFM\u5206\u6790\u3067\u306f<strong>\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001\u4eca\u5f8c\u306e\u4f5c\u6226\u3092\u8003\u3048\u308b\u305f\u3081\u306e\u5224\u65ad\u6750\u6599\u3092\u5f97\u308b\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002<\/strong><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Recency\uff08\u6700\u65b0\u8cfc\u8cb7\u65e5\uff09<\/h3>\r\n\r\n\r\n\r\n<p><strong>Recency\uff08\u6700\u65b0\u8cfc\u8cb7\u65e5\uff09\u306f\u9867\u5ba2\u304c\u6700\u5f8c\u306b\u8cfc\u8cb7\u3057\u305f\u65e5\u4ed8<\/strong>\u306e\u3053\u3068\u3067\u3001\u6700\u65b0\u306e\u8cfc\u8cb7\u65e5\u304c\u8fd1\u3044\u307b\u3069\u81ea\u793e\u5546\u54c1\u306b\u5bfe\u3059\u308b\u95a2\u5fc3\u304c\u9ad8\u3044\u9867\u5ba2\u3060\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\r\n<p>\u3069\u306e\u671f\u9593\u3092\u5206\u6790\u5bfe\u8c61\u3068\u3059\u308b\u304b\u3067\u6700\u65b0\u8cfc\u8cb7\u65e5\u306f\u5909\u5316\u3059\u308b\u305f\u3081\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u898b\u308b\u3053\u3068\u306a\u3069\u306b\u3082\u5fdc\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4f8b\u3048\u3070\u3001\u6700\u8fd1\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306f\u3001\u81ea\u793e\u306b\u5bfe\u3057\u3066\u95a2\u5fc3\u304c\u9ad8\u3044\u305f\u3081\u3001\u65b0\u3057\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u8208\u5473\u3092\u6301\u3064\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Frequency\uff08\u8cfc\u8cb7\u983b\u5ea6\uff09<\/h3>\r\n\r\n\r\n\r\n<p><strong>Frequency\uff08\u8cfc\u8cb7\u983b\u5ea6\uff09\u306f\u4e00\u5b9a\u671f\u9593\u5185\u306b\u9867\u5ba2\u304c\u5546\u54c1\u3092\u8cfc\u8cb7\u3057\u305f\u56de\u6570<\/strong>\u306e\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u81ea\u793e\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u597d\u611f\u5ea6\u304c\u3042\u308b\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\r\n<p>\u8cfc\u8cb7\u983b\u5ea6\u304c\u9ad8\u3044\u5834\u5408\u3001\u81ea\u793e\u306e\u5546\u54c1\u3092\u30ea\u30d4\u30fc\u30c8\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u3068\u5224\u65ad\u3067\u304d\u3001\u597d\u611f\u5ea6\u304c\u9ad8\u3044\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u63a8\u6e2c\u304c\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u307e\u305f\u3001\u5546\u54c1\u306e\u8cfc\u5165\u983b\u5ea6\u304c\u4f4e\u3044\u9867\u5ba2\u306f\u3001\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u306b\u5bfe\u3059\u308b\u597d\u610f\u5ea6\u304c\u4f4e\u304f\u306a\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Monetary\uff08\u8cfc\u8cb7\u91d1\u984d\uff09<\/h3>\r\n\r\n\r\n\r\n<p><strong>Monetary\uff08\u8cfc\u8cb7\u91d1\u984d\uff09\u306f\u3001\u9867\u5ba2\u304c\u8cfc\u8cb7\u3057\u305f\u5546\u54c1\u306e\u91d1\u984d<\/strong>\u306e\u3053\u3068\u3067\u3001\u305d\u306e\u9867\u5ba2\u304c\u3069\u308c\u3060\u3051\u81ea\u793e\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u306e\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4e00\u822c\u306b\u3001\u9ad8\u984d\u306a\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306f\u3001\u4ed6\u306e\u9867\u5ba2\u3088\u308a\u3082\u4fa1\u5024\u304c\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u305d\u306e\u305f\u3081\u3001\u512a\u826f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306e\u307f\u304a\u5f97\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u6253\u3061\u51fa\u3059\u3053\u3068\u3067\u3001<strong>\u512a\u826f\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059<\/strong>\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">RFM\u5206\u6790\u3092\u884c\u30463\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u306f\u9867\u5ba2\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u306e\u305f\u3081\u3001\u69d8\u3005\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3089\u308c\u308b<\/li>\r\n\r\n\r\n\r\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u3092\u8003\u3048\u3084\u3059\u304f\u306a\u308b<\/li>\r\n\r\n\r\n\r\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u308b<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3089\u308c\u308b\u3053\u3068\u3067\u3001<strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b0\u305f\u306a\u65bd\u7b56\u3084\u30b3\u30b9\u30c8\u524a\u6e1b\u306e\u5224\u65ad\u6750\u6599<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u305d\u308c\u305e\u308c\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u4ee5\u4e0b\u3067\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3089\u308c\u308b<\/h3>\r\n\r\n\r\n\r\n<p><strong>\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3089\u308c\u308b\u3053\u3068\u304cRFM\u5206\u6790\u306e\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8<\/strong>\u3067\u3059\u3002<\/p>\r\n<p>\u69d8\u3005\u306a\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u306e\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u304c\u3001RFM\u5206\u6790\u306f\u4ed6\u306e\u624b\u6cd5\u306b\u6bd4\u3079\u3066\u89e3\u91c8\u3057\u3084\u3059\u3044\u5206\u6790\u624b\u6cd5\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u3067\u306f\u3001\u9867\u5ba2\u30923\u3064\u306e\u8981\u7d20\u304b\u30893\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u512a\u826f\u9867\u5ba2\uff1a\u81ea\u793e\u306e\u5546\u54c1\u3092\u9ad8\u983b\u5ea6\u3067\u591a\u304f\u8cfc\u5165\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u9867\u5ba2<\/li>\r\n\r\n\r\n\r\n<li>\u666e\u901a\u9867\u5ba2\uff1a\u5e73\u5747\u7684\u306a\u9867\u5ba2<\/li>\r\n\r\n\r\n\r\n<li>\u96e2\u53cd\u9867\u5ba2\uff1a\u81ea\u793e\u306e\u5546\u54c1\u3092\u8cb7\u308f\u306a\u304f\u306a\u308a\u305d\u3046\u306a\u9867\u5ba2<\/li>\r\n<\/ul>\r\n<p>\u3053\u306e\u3088\u3046\u306b\u5206\u985e\u3067\u304d\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u5c64\u306b\u7570\u306a\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>\u3082\u3057\u3001\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3092\u884c\u308f\u305a\u8ca9\u4fc3\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u3001\u3042\u308b1\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u3060\u3051\u3057\u304b\u8ca9\u4fc3\u3067\u304d\u3066\u3044\u306a\u304b\u3063\u305f&#8230;\u3068\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u9867\u5ba2\u3092\u5ba2\u89b3\u7684\u306b\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3067\u304d\u308b\u3053\u3068\u3067\u52b9\u679c\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u7e4b\u3052\u3089\u308c\u308b\u306e\u304c\u3001RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u3092\u8003\u3048\u3084\u3059\u304f\u306a\u308b<\/h3>\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u306b\u3088\u3063\u3066<strong>\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u8003\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059<\/strong>\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u307c\u3093\u3084\u308a\u3068\u306a\u308a\u307e\u3059\u304c\u3001\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u306e\u7279\u6027\u3092\u5927\u307e\u304b\u306b\u533a\u5207\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u3067\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u308b<\/h3>\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u30b3\u30b9\u30c8\u524a\u6e1b\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u30b3\u30b9\u30c8\u7ba1\u7406\u304c\u91cd\u8981\u3067\u3042\u308a\u3001\u52b9\u679c\u306e\u4f4e\u3044\u8ca9\u4fc3\u6d3b\u52d5\u306f\u524a\u6e1b\u3057\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u3067\u306f\u3001<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u512a\u826f\u9867\u5ba2<\/li>\r\n\r\n\r\n\r\n<li>\u666e\u901a\u9867\u5ba2<\/li>\r\n\r\n\r\n\r\n<li>\u96e2\u53cd\u9867\u5ba2<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u306e3\u3064\u306e\u9867\u5ba2\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001<strong>\u73fe\u5728\u306e\u8ca9\u4fc3\u6d3b\u52d5\u304c\u3069\u308c\u3060\u3051\u52b9\u679c\u7684\u306a\u306e\u304b\u3092\u5224\u65ad<\/strong>\u3067\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4f8b\u3048\u3070\u3001\u96e2\u53cd\u9867\u5ba2\u304c\u307b\u3068\u3093\u3069\u3044\u306a\u3044\u306e\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u9023\u7d9a\u3057\u3066\u5024\u4e0b\u3052\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u3059\u308b\u5fc5\u8981\u306f\u4f4e\u3044\u3067\u3059\u3088\u306d\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p>\u3053\u306e\u3088\u3046\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u9867\u5ba2\u5c64\u3092\u6bd4\u8f03\u3057\u3066\u307f\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8003\u3048\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">RFM\u5206\u6790\u304c\u4f7f\u3048\u308b3\u3064\u306e\u5834\u9762<\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<p>\u3053\u3053\u3067\u306f\u5b9f\u969b\u306bRFM\u5206\u6790\u304c\u3069\u306e\u3088\u3046\u306a\u5834\u9762\u3067\u5f79\u7acb\u3064\u306e\u304b\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u304c\u4f7f\u3048\u308b\u5834\u9762\u306f\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6253\u3061\u51fa\u3057\u305f\u3044\u6642<\/li>\r\n\r\n\r\n\r\n<li>\u58f2\u4e0a\u4f4e\u4e0b\u306e\u8981\u56e0\u3092\u77e5\u308a\u305f\u3044\u6642<\/li>\r\n\r\n\r\n\r\n<li>\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3057\u305f\u3044\u6642<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u306f\u9867\u5ba2\u30923\u3064\u306e\u8981\u7d20\u3067\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u3057\u3044\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u5224\u65ad\u6750\u6599\u3092\u898b\u3064\u3051\u51fa\u305b\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4eca\u56de\u306f<strong>\u30d3\u30b8\u30cd\u30b9\u3067\u7279\u306b\u91cd\u8981\u3067\u3042\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u58f2\u4e0a\u3001\u30ea\u30d4\u30fc\u30bf\u30fc<\/strong>\u306b\u3064\u3044\u3066\u7d5e\u3063\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6253\u3061\u51fa\u3057\u305f\u3044\u6642<\/h3>\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001<strong>\u7279\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u3069\u306e\u9867\u5ba2\u5c64\u306b\u6700\u3082\u9069\u3057\u3066\u3044\u308b\u304b<\/strong>\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u3067\u306f\u3001\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u512a\u826f\u9867\u5ba2\u3084\u96e2\u53cd\u3059\u308b\u78ba\u7387\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u898b\u3064\u3051\u51fa\u305b\u307e\u3059\u3002<\/p>\r\n<p>\u305d\u306e\u305f\u3081\u3001RFM\u5206\u6790\u3067\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3092\u884c\u3044\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u5c64\u306b\u5bfe\u3057\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u52b9\u679c\u7684\u306b\u6253\u3061\u51fa\u305b\u308b\u306e\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u58f2\u4e0a\u4f4e\u4e0b\u306e\u8981\u56e0\u3092\u77e5\u308a\u305f\u3044\u6642<\/h3>\r\n\r\n\r\n\r\n<p>\u7279\u5b9a\u306e\u671f\u9593\u306b\u58f2\u4e0a\u304c\u4f4e\u4e0b\u3057\u3066\u3044\u308b\u5834\u5408\u3001RFM\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u539f\u56e0\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u58f2\u308a\u4e0a\u3052\u306e\u4f4e\u4e0b\u306b\u306f\u5fc5\u305a\u4ee5\u4e0b\u306eRFM\u306e\u8981\u7d20\u304c\u95a2\u4fc2\u3057\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Recency\uff08\u6700\u65b0\u8cfc\u8cb7\u65e5\uff09<\/li>\r\n\r\n\r\n\r\n<li>Frequency\uff08\u8cfc\u8cb7\u983b\u5ea6\uff09<\/li>\r\n\r\n\r\n\r\n<li>Monetary\uff08\u8cfc\u8cb7\u91d1\u984d\uff09<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n<p>\u305d\u306e\u305f\u3081\u3001RFM\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001<strong>\u3069\u306e\u8981\u7d20\u304c\u58f2\u4e0a\u4f4e\u4e0b\u3092\u5f15\u304d\u8d77\u3053\u3057\u3066\u3044\u308b\u306e\u304b<\/strong>\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u983b\u5ea6\u304c\u4f4e\u4e0b\u3057\u3066\u3044\u308b\u3068\u5224\u65ad\u3067\u304d\u308c\u3070\u3001\u7af6\u5408\u4ed6\u793e\u306b\u9867\u5ba2\u304c\u6d41\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u3084\u5b63\u7bc0\u7684\u306a\u53ef\u80fd\u6027\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3088\u306d\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8cfc\u5165\u983b\u5ea6\u306e\u4f4e\u4e0b\u304c\u58f2\u4e0a\u4f4e\u4e0b\u306e\u8981\u56e0\u3068\u5206\u304b\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u4ed6\u793e\u306b\u6d41\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6253\u3061\u51fa\u3059\u3001\u5b63\u7bc0\u6027\u306e\u5834\u5408\u306b\u306f\u8ca9\u4fc3\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u3066\u3057\u307e\u3046\u306a\u3069\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3057\u305f\u3044\u6642<\/h3>\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u9867\u5ba2\u3092\u898b\u6975\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>\u30ea\u30d4\u30fc\u30bf\u30fc\u306f\u81ea\u793e\u306e\u5546\u54c1\u306b\u95a2\u5fc3\u3092\u62b1\u3044\u3066\u8cfc\u8cb7\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u9867\u5ba2<\/strong>\u3067\u3042\u308a\u3001\u58f2\u4e0a\u306e\u5927\u534a\u3092\u5360\u3081\u308b\u9867\u5ba2\u3067\u3042\u308b\uff08\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\uff09\u3053\u3068\u304b\u3089\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u9867\u5ba2\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u3068\u4ed6\u306e\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u767a\u898b\u304b\u3089\u7279\u5fb4\u306e\u628a\u63e1\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5c55\u958b\u3078\u3068\u7e4b\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\r\n<p style=\"text-align: center;\"><strong>\uff3c\u4f01\u696d\u306e\u30c7\u30fc\u30bf\u5206\u6790\u62c5\u5f53\u8005\u5fc5\u898b\uff01\uff0f<a href=\"https:\/\/cacco.co.jp\/datascience\/how_to_dataanalysis?ref_type=blog_\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4437\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2025\/02\/2-3.png\" alt=\"cacco_datascience\" width=\"1000\" height=\"300\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2025\/02\/2-3.png 1000w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2025\/02\/2-3-300x90.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2025\/02\/2-3-768x230.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/strong><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">RFM\u5206\u6790\u306e\u3084\u308a\u65b9\u30fb\u624b\u98064\u30b9\u30c6\u30c3\u30d7<\/h2>\r\n\r\n\r\n\r\n<p>\u3053\u3053\u304b\u3089\u3001RFM\u5206\u6790\u306e\u3084\u308a\u65b9\u30924\u30b9\u30c6\u30c3\u30d7\u3067\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>\u30c7\u30fc\u30bf\u3092\u6e96\u5099\u3059\u308b<\/li>\r\n\r\n\r\n\r\n<li>\u9805\u76ee\u3054\u3068\u306b\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3067\u898b\u3048\u308b\u5316\u3059\u308b<\/li>\r\n\r\n\r\n\r\n<li>\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b<\/li>\r\n\r\n\r\n\r\n<li>\u65b0\u305f\u306a\u65bd\u7b56\u3092\u8003\u3048\u308b<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>\u4e0a\u8a18\u306e4\u30b9\u30c6\u30c3\u30d7\u3092\u884c\u3046\u3053\u3068\u3067\u3001RFM\u5206\u6790\u3092\u884c\u3048\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5b9f\u969b\u306b<strong>\u67b6\u7a7a\u306e\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u30b0\u30e9\u30d5\u306e\u7b97\u51fa\u304b\u3089\u9867\u5ba2\u306e\u5206\u985e\u3001\u65bd\u7b56\u3092\u8003\u3048\u308b<\/strong>\u3068\u3053\u308d\u307e\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">STEP1. \u30c7\u30fc\u30bf\u3092\u6e96\u5099\u3059\u308b<\/h3>\r\n\r\n\r\n\r\n<p>\u307e\u305a\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p><strong>\u96c6\u3081\u308b\u30c7\u30fc\u30bf\u306e\u9805\u76ee\u306f\u3001\u8cfc\u5165\u65e5\u4ed8\u3084\u8cfc\u5165\u56de\u6570\u3001\u8cfc\u5165\u91d1\u984d<\/strong>\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4ee5\u4e0b\u304c\u96c6\u3081\u308b\u30c7\u30fc\u30bf\u306e\u4f8b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-281 size-large\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2021\/01\/\u30c6\u3099\u30fc\u30bf\u4f8b-1024x461.png\" alt=\"RFM\u5206\u6790\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u4f8b\" width=\"1024\" height=\"461\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/\u30c6\u3099\u30fc\u30bf\u4f8b-1024x461.png 1024w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/\u30c6\u3099\u30fc\u30bf\u4f8b-300x135.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/\u30c6\u3099\u30fc\u30bf\u4f8b-768x346.png 768w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/\u30c6\u3099\u30fc\u30bf\u4f8b.png 1258w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u3053\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u304c\u7528\u610f\u3067\u304d\u308c\u3070\u3001\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3067\u5b9f\u969b\u306b\u9805\u76ee\u3054\u3068\u306b\u898b\u3048\u308b\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">STEP2. \u9805\u76ee\u3054\u3068\u306b\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3067\u898b\u3048\u308b\u5316\u3059\u308b<\/h3>\r\n\r\n\r\n\r\n<p>\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3067\u306e\u898b\u3048\u308b\u5316\u306f<strong>\u5404\u9805\u76ee\u3054\u3068<\/strong>\u306b\u884c\u3044\u307e\u3059\u3002<\/p>\r\n<p>\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u306e\u4f5c\u308a\u65b9\u3092\u77e5\u308a\u305f\u3044\u65b9\u3084\u304a\u3055\u3089\u3044\u3092\u3057\u305f\u3044\u65b9\u306f\u300e<a href=\"https:\/\/cacco.co.jp\/datascience\/media\/\/statistics\/273\/\" target=\"_blank\" rel=\"noopener\">\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3068\u306f\uff1f\u898b\u65b9\u3084\u30a8\u30af\u30bb\u30eb\u3067\u306e\u4f5c\u308a\u65b9\u30fb\u7d4c\u55b6\u5206\u6790\u306e\u4f8b\u3092\u89e3\u8aac<\/a>\u300f\u306e\u8a18\u4e8b\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\r\n<div class=\"cardlink\"><a href=\"https:\/\/cacco.co.jp\/datascience\/media\/\/statistics\/273\/\" target=\"_blank\"><div class=\"cardlink_thumbnail\"><img src='https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2023\/08\/\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u306e\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1\u753b\u50cf\u306e\u6539\u6848-2-120x120.png' alt='\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3068\u306f\uff1f\u898b\u65b9\u3084\u30a8\u30af\u30bb\u30eb\u3067\u306e\u4f5c\u308a\u65b9\u30fb\u7d4c\u55b6\u5206\u6790\u306e\u4f8b\u3092\u89e3\u8aac' width=120 height=120 \/><\/a><\/div><div class=\"cardlink_content\"><span class=\"timestamp\">2021.01.25<\/span><div class=\"cardlink_title\"><a href=\"https:\/\/cacco.co.jp\/datascience\/media\/\/statistics\/273\/\" target=\"_blank\">\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3068\u306f\uff1f\u898b\u65b9\u3084\u30a8\u30af\u30bb\u30eb\u3067\u306e\u4f5c\u308a\u65b9\u30fb\u7d4c\u55b6\u5206\u6790\u306e\u4f8b\u3092\u89e3\u8aac <\/a><\/div><div class=\"cardlink_excerpt\">\r\n\u300c\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3063\u3066\u306a\u306b\uff1f\u300d\u300c\u3069\u3046\u3084\u3063\u3066\u4f5c\u308b\u306e\uff1f\u300d\r\n\r\n\r\n\r\n\u3068\u3001\u6c17\u306b\u306a\u308a\u307e\u3059\u3088\u306d\u3002\r\n\r\n\r\n\r\n\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u306f\u4f5c\u6210\u304c\u7c21\u5358\u306a\u30b0\u30e9\u30d5\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u30d3\u30b8\u30cd\u30b9\u3084\u5b66\u6821\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u5834\u9762\u3067\u5229\u7528\u3055\u308c\u3044\u307e\u3059\u3002\r\n\r\n\r\n\r\n\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067...<\/div><\/div><div class=\"cardlink_footer\"><\/div><\/div>\r\n\r\n\r\n\r\n<p>\u4f8b\u306e\u30c7\u30fc\u30bf\u304b\u3089\u5b9f\u969b\u306b\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3092\u7b97\u51fa\u3057\u3066\u307f\u307e\u3059\u3002<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-265 size-full\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2021\/01\/R.png\" alt=\"Recency\u306e\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\" width=\"941\" height=\"518\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/R.png 941w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/R-300x165.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/R-768x423.png 768w\" sizes=\"auto, (max-width: 941px) 100vw, 941px\" \/><\/figure>\r\n<\/div>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-262 size-full\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2021\/01\/F.png\" alt=\"Frequency\u306e\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\" width=\"941\" height=\"518\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/F.png 941w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/F-300x165.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/F-768x423.png 768w\" sizes=\"auto, (max-width: 941px) 100vw, 941px\" \/><\/figure>\r\n<\/div>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-260 size-full\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2021\/01\/M.png\" alt=\"Monetary\u306e\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\" width=\"945\" height=\"518\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/M.png 945w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/M-300x164.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/M-768x421.png 768w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p>\u305d\u308c\u305e\u308c\u7e26\u8ef8\u304c\u9867\u5ba2\u6570\u3001\u6a2a\u8ef8\u304cRFM\u306e\u5404\u9805\u76ee\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>\u3069\u306e\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u304b\u3089\u3082\u898b\u3066\u53d6\u308c\u308b\u3088\u3046\u306b\u3001RFM\u5206\u6790\u3067\u306f\u5404\u9805\u76ee\u306e\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u304c<strong>\u53f3\u306b\u504f\u308b<\/strong>\u3053\u3068\u304c\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u3082\u3057\u3001\u53f3\u306b\u504f\u3063\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u5c11\u3057\u7279\u6b8a\u306a\u9867\u5ba2\u5c64\u3067\u3042\u308b\u3053\u3068\u3092\u7591\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">STEP3. \u9867\u5ba2\u3092\u5206\u985e\u3059\u308b<\/h3>\r\n\r\n\r\n\r\n<p>\u5404\u9805\u76ee\u3054\u3068\u306e\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3092\u78ba\u8a8d\u3057\u305f\u3068\u3053\u308d\u3067\u3001\u9867\u5ba2\u306e\u5206\u985e\u306b\u79fb\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4eca\u56de\u306f\u5206\u304b\u308a\u3084\u3059\u3044\u3088\u3046\u306b\u3001\u9867\u5ba2\u30923\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u512a\u826f\u9867\u5ba2<\/li>\r\n\r\n\r\n\r\n<li>\u666e\u901a\u9867\u5ba2<\/li>\r\n\r\n\r\n\r\n<li>\u96e2\u53cd\u9867\u5ba2<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6d41\u308c\u3067\u4e0a\u8a18\u306e3\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>RFM\u306e\u5404\u5024\u3092\u964d\u9806\u306b\u3057\u3066\u9867\u5ba2\u6570\u304c\u7b49\u3057\u304f\u306a\u308b\u3088\u3046\u306b3\u3064\u306b\u5206\u3051\u308b<\/li>\r\n\r\n\r\n\r\n<li>\u5de6\u304b\u30893\u70b9\u30012\u70b9\u30011\u70b9\u3092\u4e0e\u3048\u3001\u305d\u308c\u305e\u308cR\u30fbF\u30fbM\u306e\u30b9\u30b3\u30a2\u3068\u3059\u308b<\/li>\r\n\r\n\r\n\r\n<li>R\u30fbF\u30fbM\u30b9\u30b3\u30a2\u306e\u5408\u8a08\u3092\u8a08\u7b97\u3057\u3001RFM\u30b9\u30b3\u30a2\u3092\u7b97\u51fa\uff08\u9867\u5ba2\u3054\u3068\u306b3\u301c9\u70b9\u307e\u3067\u306e\u7bc4\u56f2\uff09<\/li>\r\n\r\n\r\n\r\n<li>RFM\u30b9\u30b3\u30a2\u306e\u5206\u5e03\u30923\u7b49\u5206\u3057\u3001\u512a\u826f\u9867\u5ba2\u30fb\u666e\u901a\u9867\u5ba2\u30fb\u96e2\u53cd\u9867\u5ba2\u306b\u5206\u3051\u308b<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>\u307e\u305a\u3001<strong>RFM\u306e\u5404\u9805\u76ee\u3067\u9867\u5ba2\u6570\u304c3\u7b49\u5206\u306b\u306a\u308b\u3088\u3046\u306b\u5206\u3051\u307e\u3059\u3002<\/strong><\/p>\r\n\r\n\r\n\r\n<p>\u5148\u307b\u3069\u898b\u3048\u308b\u5316\u3057\u305f\u5404\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3092\u5b9f\u969b\u306b3\u7b49\u5206\u306b\u5206\u3051\u3066\u307f\u308b\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-261 size-full\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2021\/01\/R_.png\" alt=\"Recency\u306e\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u306e3\u7b49\u5206\" width=\"941\" height=\"518\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/R_.png 941w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/R_-300x165.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/R_-768x423.png 768w\" sizes=\"auto, (max-width: 941px) 100vw, 941px\" \/><\/figure>\r\n<\/div>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-266 size-full\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2021\/01\/F_.png\" alt=\"Frequency\u306e\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u306e3\u7b49\u5206\" width=\"941\" height=\"518\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/F_.png 941w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/F_-300x165.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/F_-768x423.png 768w\" sizes=\"auto, (max-width: 941px) 100vw, 941px\" \/><\/figure>\r\n<\/div>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-267 size-full\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2021\/01\/M_.png\" alt=\"Monetary\u306e\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u306e3\u7b49\u5206\" width=\"945\" height=\"518\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/M_.png 945w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/M_-300x164.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/M_-768x421.png 768w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p><strong>\u6700\u65b0\u8cfc\u8cb7\u65e5\u306f\u65b0\u3057\u3044\u65b9\u304c\u826f\u3044\u305f\u3081\u5de6\u306b\u3044\u304f\u307b\u3069\u826f\u3044<\/strong>\u3068\u3057\u3001<strong>\u8cfc\u8cb7\u56de\u6570\u3001\u8cfc\u8cb7\u91d1\u984d\u306f\u9ad8\u3044\u65b9\u304c\u826f\u3044\u305f\u3081\u53f3\u306b\u884c\u304f\u307b\u3069\u826f\u3044<\/strong>\u3068\u3057\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u305d\u308c\u305e\u308c3\u3064\u306b\u5206\u3051\u3089\u308c\u305f\u3089\u3001\u3057\u304d\u3044\u5024\uff08\u533a\u5207\u308a\u306b\u306a\u308b\u5024\uff09\u3092\u8a2d\u3051\u3066\u3001R\u30fbF\u30fbM\u306e\u305d\u308c\u305e\u308c\u306b3,2,1\u70b9\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4e0a\u306e\u4f5c\u696d\u304b\u3089\u4f5c\u6210\u3057\u305f\u70b9\u6570\u8868\u3092\u3082\u3068\u306b\u9867\u5ba2\u3054\u3068\u3067R\u30fbF\u30fbM\u306e\u30b9\u30b3\u30a2\u3092\u4e0e\u3048\u3001\u305d\u308c\u305e\u308c\u306e<strong>\u30b9\u30b3\u30a2\u306e\u5408\u8a08\u3067\u3042\u308bRFM\u30b9\u30b3\u30a2<\/strong>\u3092\u6c42\u3081\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>RFM\u30b9\u30b3\u30a2\u3092\u3082\u3068\u306b\u3001\u7e26\u8ef8\u3092\u9867\u5ba2\u6570\u3001\u6a2a\u8ef8\u3092RFM\u30b9\u30b3\u30a2\u3068\u3057\u305f\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3057\u3001<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u512a\u826f\u9867\u5ba2<\/li>\r\n\r\n\r\n\r\n<li>\u666e\u901a\u9867\u5ba2<\/li>\r\n\r\n\r\n\r\n<li>\u96e2\u53cd\u9867\u5ba2<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u306e3\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u6700\u7d42\u7684\u306b\u4f8b\u306e\u30c7\u30fc\u30bf\u304b\u3089\u898b\u3048\u308b\u5316\u3057\u305f\u30d2\u30b9\u30c8\u30b0\u30e9\u30e0\u306f\u4ee5\u4e0b\u306e\u30b0\u30e9\u30d5\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-264 size-full\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2021\/01\/\u56f3\uff13.png\" alt=\"RFM\u5206\u6790\u306e\u7d50\u679c\" width=\"972\" height=\"552\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/\u56f3\uff13.png 972w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/\u56f3\uff13-300x170.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/\u56f3\uff13-768x436.png 768w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p><strong>RFM\u30b9\u30b3\u30a2\u304c\u9ad8\u3044\u65b9\u304c\u3088\u308a\u512a\u826f\u9867\u5ba2<\/strong>\u3067\u3042\u308b\u3068\u30573\u7b49\u5206\u3059\u308b\u3053\u3068\u3067\u3001\u4e0a\u56f3\u306e\u3088\u3046\u306b\u9867\u5ba2\u3092\u5206\u985e\u3067\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>\u5206\u985e\u304c\u884c\u3048\u305f\u306e\u3067\u3001\u65b0\u305f\u306a\u65bd\u7b56\u3092\u8003\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">STEP4. \u65b0\u305f\u306a\u65bd\u7b56\u3092\u8003\u3048\u308b<\/h3>\r\n\r\n\r\n\r\n<p>\u9867\u5ba2\u3092\u5206\u985e\u3067\u304d\u305f\u3068\u3053\u308d\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u3092\u8003\u3048\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4f01\u696d\u306b\u3068\u3063\u3066\u5927\u5207\u306a\u306e\u306f<strong>\u512a\u826f\u9867\u5ba2\u3092\u5897\u3084\u3059\u3053\u3068<\/strong>\u3067\u3042\u308b\u305f\u3081\u3001\u4eca\u56de\u306f\u512a\u826f\u9867\u5ba2\u3092\u5897\u3084\u3059\u3053\u3068\u3092\u76ee\u6a19\u3068\u3057\u3066\u65bd\u7b56\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4f8b\u306e\u30c7\u30fc\u30bf\u306e\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306eR\u30fbF\u30fbM\u306e\u5e73\u5747\u5024\u3092\u7b97\u51fa\u3057\u305f\u306e\u304c\u4ee5\u4e0b\u306e\u8868\u3067\u3059\u3002<\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-263 size-large\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2021\/01\/\u8868-1024x201.png\" alt=\"RFM\u306e\u5e73\u5747\u5024\" width=\"1024\" height=\"201\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/\u8868-1024x201.png 1024w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/\u8868-300x59.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/\u8868-768x151.png 768w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/01\/\u8868.png 1352w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n<p>\u4f8b\u3068\u3057\u3066\u3001\u512a\u826f\u9867\u5ba2\u3068\u666e\u901a\u9867\u5ba2\u3068\u306e\u9593\u306b\u3042\u308b\u5e73\u5747\u6700\u65b0\u8cfc\u8cb7\u65e5\u306e\u5dee\u306b\u7740\u76ee\u3057\u3001\u65bd\u7b56\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4f8b\u3048\u3070\u3001\u30af\u30fc\u30dd\u30f3\u3092\u914d\u4fe1\u3059\u308b\u65bd\u7b56\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u65e5\u306e\u30b9\u30d1\u30f3\u3092\u77ed\u304f\u3067\u304d\u3001\u5e73\u5747\u8cfc\u8cb7\u56de\u6570\u306e\u5897\u52a0\u3082\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>\u3053\u306e\u3088\u3046\u306b\u3001<strong>R\u30fbF\u30fbM\u306e\u5404\u8981\u7d20\u3067\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u6307\u6a19\u3092\u6539\u5584\u3059\u308c\u3070\u3088\u3044\u306e\u304b<\/strong>\u3092\u628a\u63e1\u3067\u304d\u3001\u65b0\u305f\u306a\u65bd\u7b56\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u5411\u4e0a\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">RFM\u5206\u6790\u306e3\u3064\u306e\u6ce8\u610f\u70b9<\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>RFM\u5206\u6790\u306f\u9867\u5ba2\u3092\u512a\u826f\u9867\u5ba2\u3084\u666e\u901a\u9867\u5ba2\u30fb\u96e2\u53cd\u9867\u5ba2\u3068\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3067\u304d\u308b\u70b9<\/strong>\u304c\u512a\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u3057\u304b\u3057\u3001RFM\u5206\u6790\u306b\u306f\u4ee5\u4e0b\u306e3\u3064\u306e\u6ce8\u610f\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>\u9867\u5ba2\u306e\u7d30\u304b\u3044\u5c5e\u6027\u3092\u5206\u6790\u3067\u304d\u306a\u3044<\/li>\r\n\r\n\r\n\r\n<li>\u8cfc\u8cb7\u983b\u5ea6\u304c\u4f4e\u3044\u5546\u54c1\u306e\u5206\u6790\u306b\u306f\u5411\u304b\u306a\u3044<\/li>\r\n\r\n\r\n\r\n<li>\u5206\u6790\u3059\u308b\u7bc4\u56f2\u306b\u3088\u3063\u3066\u7d50\u679c\u304c\u7570\u306a\u308b<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u30d3\u30b8\u30cd\u30b9\u306b\u6d3b\u7528\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u3053\u308c\u3089\u306e\u70b9\u306f\u6ce8\u610f\u3057\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u3082\u3057\u3001\u5206\u6790\u3059\u308b\u6642\u306b<strong>\u6ce8\u610f\u70b9\u304c\u30cd\u30c3\u30af\u3067\u3042\u308b\u3068\u5224\u65ad\u3059\u308c\u3070\u4ed6\u306e\u624b\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u304c\u5fc5\u8981<\/strong>\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4ee5\u4e0b\u3067\u3001\u305d\u308c\u305e\u308c\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u306e\u7d30\u304b\u3044\u5c5e\u6027\u3092\u5206\u6790\u3067\u304d\u306a\u3044<\/h3>\r\n\r\n\r\n\r\n<p><strong>RFM\u5206\u6790\u306f\u9867\u5ba2\u306e\u7d30\u304b\u306a\u5c5e\u6027\u3084\u597d\u307f\u307e\u3067\u306f\u5206\u6790\u3067\u304d\u307e\u305b\u3093\u3002<\/strong><\/p>\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u306f\u8cfc\u8cb7\u983b\u5ea6\u3084\u91d1\u984d\u3067\u9867\u5ba2\u3092\u5224\u65ad\u3059\u308b\u3060\u3051\u3067\u3001\u500b\u3005\u306e\u5c5e\u6027\u307e\u3067\u3092\u5206\u6790\u3067\u304d\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u305f\u3068\u3048\u3070\u3001\u512a\u826f\u9867\u5ba2\u306e\u7279\u5fb4\u5206\u6790\u306fRFM\u5206\u6790\u3067\u306f\u884c\u3048\u306a\u3044\u305f\u3081\u3001\u65b0\u3057\u3044\u65bd\u7b56\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6253\u3064\u6642\u306b\u306f\u5225\u306e\u624b\u6cd5\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u8cfc\u8cb7\u983b\u5ea6\u304c\u4f4e\u3044\u5546\u54c1\u306e\u5206\u6790\u306b\u306f\u5411\u304b\u306a\u3044<\/h3>\r\n\r\n\r\n\r\n<p><strong>\u8cfc\u8cb7\u983b\u5ea6\u306e\u4f4e\u3044\u5546\u54c1\u306e\u5206\u6790\u306b\u306fRFM\u5206\u6790\u306f\u5411\u304d\u307e\u305b\u3093\u3002<\/strong><\/p>\r\n<p>\u8cfc\u8cb7\u983b\u5ea6\u304c\u4f4e\u3044\u3068\u3001\u6700\u65b0\u8cfc\u8cb7\u65e5\u306e\u5dee\u304c\u5927\u304d\u304f\u306a\u308a\u3059\u304e\u305f\u308a\u8cfc\u8cb7\u983b\u5ea6\u306e\u5dee\u304c\u307b\u3068\u3093\u3069\u306a\u304f\u306a\u3063\u305f\u308a\u3068\u3044\u3063\u305f\u5f71\u97ff\u304c\u3042\u308b\u305f\u3081\u3001<strong>RFM\u5206\u6790\u306eR\u3068F\u304c\u6a5f\u80fd\u3057\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046<\/strong>\u306e\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8cfc\u8cb7\u983b\u5ea6\u306e\u4f4e\u3044\u5546\u54c1\u3068\u3057\u3066\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\r\n<ul>\r\n<li>\u8eca<\/li>\r\n<li>\u4e0d\u52d5\u7523<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p>\u5206\u6790\u3092\u884c\u3046\u524d\u306b\u5e73\u5747\u7684\u306b\u305d\u306e\u5546\u54c1\u306f\u3069\u308c\u304f\u3089\u3044\u306e\u8cfc\u8cb7\u983b\u5ea6\u3067\u3042\u308b\u306e\u304b\u3001\u3092\u78ba\u8a8d\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u5206\u6790\u3059\u308b\u7bc4\u56f2\u306b\u3088\u3063\u3066\u7d50\u679c\u304c\u7570\u306a\u308b<\/h3>\r\n\r\n\r\n\r\n\r\n\r\n<p>\u6700\u65b0\u8cfc\u8cb7\u65e5\u3084\u8cfc\u8cb7\u983b\u5ea6\u3092\u6307\u6a19\u3068\u3057\u3066\u6301\u3063\u3066\u3044\u308b\u305f\u3081\u3001<strong>\u3069\u3053\u307e\u3067\u306e\u65e5\u4ed8\u3084\u7bc4\u56f2\u3067RFM\u5206\u6790\u3092\u9032\u3081\u308b\u304b<\/strong>\u3067\u5927\u304d\u304f\u7d50\u679c\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u305f\u3068\u3048\u3070\u3001\u30bb\u30fc\u30eb\u304cRFM\u5206\u6790\u306e\u5bfe\u8c61\u671f\u9593\u306e\u6700\u5f8c\u306b\u3042\u3063\u305f\u5834\u5408\u3001\u6700\u65b0\u8cfc\u8cb7\u65e5\u306b\u5dee\u304c\u898b\u3089\u308c\u306a\u304f\u306a\u308a\u3001\u6b63\u3057\u3044\u5206\u6790\u7d50\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>\u307e\u305f\u3001<strong>\u3069\u308c\u3060\u3051\u306e\u671f\u9593\u3092\u5206\u6790\u3059\u308b\u304b\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u7d50\u679c\u306e\u6b63\u78ba\u6027\u304c\u5909\u308f\u308a\u307e\u3059<\/strong>\u3002<\/p>\r\n<ul>\r\n<li>\u77ed\u671f\u9593\u306e\u30c7\u30fc\u30bf\uff1a\u5076\u7136\u306b\u5de6\u53f3\u3055\u308c\u3084\u3059\u3044<\/li>\r\n<li>\u9577\u671f\u9593\u306e\u30c7\u30fc\u30bf\uff1a\u5076\u7136\u306e\u5f71\u97ff\u3092\u6291\u3048\u3089\u308c\u308b<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u9577\u671f\u9593\u306e\u30c7\u30fc\u30bf\u3067\u306f\u3001\u96e2\u53cd\u9867\u5ba2\u3084\u666e\u901a\u9867\u5ba2\u3068\u8cfc\u8cb7\u983b\u5ea6\u306a\u3069\u3067\u5927\u304d\u306a\u5dee\u304c\u3064\u3044\u3066\u3044\u308b\u305f\u3081\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u672c\u5f53\u306e\u512a\u826f\u9867\u5ba2\u3092\u898b\u3064\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>\u77ed\u671f\u9593\u306e\u30c7\u30fc\u30bf\u3060\u3068\u5dee\u304c\u751f\u307e\u308c\u306b\u304f\u3044\u305f\u3081\u3001\u305f\u307e\u305f\u307e\u8cfc\u8cb7\u983b\u5ea6\u304c\u9ad8\u304f\u306a\u308b\u306a\u3069\u306e\u5076\u7136\u306b\u5de6\u53f3\u3055\u308c\u3084\u3059\u3044\u306e\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u3057\u304b\u3057\u3001\u77ed\u671f\u9593\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u73fe\u5728\u306e\u512a\u826f\u9867\u5ba2\u3092\u628a\u63e1\u3067\u304d\u308b\u3053\u3068\u3082\u3042\u308b\u305f\u3081\u3001\u3057\u3063\u304b\u308a\u3068\u5206\u6790\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3066\u3001RFM\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u306f\u3001<strong>\u9867\u5ba2\u306e\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u884c\u3046\u305f\u3081\u306e\u5224\u65ad\u3068\u306a\u308b\u5206\u6790\u3092\u884c\u3046\u624b\u6cd5<\/strong>\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>Recency\u3001Frequency\u3001Monetary\u306e\u5404\u8981\u7d20\u304b\u3089\u9867\u5ba2\u3092\u9069\u5207\u306b\u5206\u985e\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u306b\u5408\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u4e3b\u306b\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<ul 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class=\"wp-block-list\">\r\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6253\u3061\u51fa\u3057\u305f\u3044\u6642<\/li>\r\n\r\n\r\n\r\n<li>\u58f2\u4e0a\u4f4e\u4e0b\u306e\u8981\u56e0\u3092\u77e5\u308a\u305f\u3044\u6642<\/li>\r\n\r\n\r\n\r\n<li>\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3057\u305f\u3044\u6642<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3060\u3051\u3067\u306a\u304f\u3001\u58f2\u4e0a\u4f4e\u4e0b\u306e\u8981\u56e0\u5206\u6790\u306b\u3082RFM\u5206\u6790\u304c\u6709\u7528\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u307e\u305f\u3001\u8cfc\u8cb7\u983b\u5ea6\u306e\u6307\u6a19\u304c\u3042\u308b\u305f\u3081\u3001RFM\u5206\u6790\u306f\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3057\u305f\u3044\u6642\u306e\u65bd\u7b56\u306e\u7acb\u6848\u306e\u5224\u65ad\u6750\u6599\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<p>RFM\u5206\u6790\u306e\u3084\u308a\u65b9\u306f\u4ee5\u4e0b4\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\r\n\r\n\r\n\r\n<ol 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