{"id":1051,"date":"2021-08-10T17:46:27","date_gmt":"2021-08-10T08:46:27","guid":{"rendered":"https:\/\/cacco.co.jp\/datascience\/media\/\/?p=1051"},"modified":"2023-12-27T13:09:47","modified_gmt":"2023-12-27T04:09:47","slug":"%e3%81%be%e3%81%9a%e3%81%af%e3%82%84%e3%81%a3%e3%81%a6%e3%81%bf%e3%82%88%e3%81%86%ef%bc%81%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a7%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86-3","status":"publish","type":"post","link":"https:\/\/cacco.co.jp\/datascience\/media\/data-analysis\/1051\/","title":{"rendered":"\u307e\u305a\u306f\u3084\u3063\u3066\u307f\u3088\u3046\uff01\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u30c7\u30fc\u30bf\u5206\u6790\uff01\u2462\u9867\u5ba2\u5206\u6790"},"content":{"rendered":"<div class=\"tcdce-body\"><p><span style=\"font-weight: 400;\">\u524d\u7ae0\u3067\u306f\u3001\u76ee\u7684\u306e\u6570\u5b57\u306b\u95a2\u3059\u308b\u57fa\u790e\u96c6\u8a08\u3092\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u4eca\u5f8c\u306e\u76ee\u6307\u3059\u3079\u304d\u73fe\u5b9f\u7684\u3067\u5177\u4f53\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\u3084\u305d\u306e\u305f\u3081\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u30a4\u30e1\u30fc\u30b8\u304c\u3057\u3084\u3059\u304f\u306a\u3063\u305f\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b21\u306f\u305d\u306e\u58f2\u4e0a\u3092\u69cb\u6210\u3059\u308b \u201d\u9867\u5ba2\u201d \u306e\u5206\u5e03\u306b\u3064\u3044\u3066\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u4f8b\u3048\u3070\u9867\u5ba2\u3092\u300c\u305f\u304f\u3055\u3093\u8cfc\u5165\u3057\u3066\u308b\u304f\u308c\u308b\u304a\u5f97\u610f\u5ba2\u300d\u3068\u304b\u3001\u300c\u6700\u8fd1\u8cfc\u5165\u306e\u306a\u3044\u96e2\u53cd\u5ba2\u300d\u3068\u3044\u3046\u69d8\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u8a2d\u8a08\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p style=\"text-align: center;\"><strong>\uff3c\u7d4c\u9a13\u8c4a\u5bcc\u306a\u304b\u3063\u3053\u306e\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u304c\u307e\u3068\u3081\u307e\u3057\u305f\uff01\uff0f <\/strong> <a href=\"https:\/\/cacco.co.jp\/datascience\/download_3min\/?ref_type=blog_\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2409 size-full\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2023\/12\/ds_3min_1000-300.png\" alt=\"\u306a\u305c\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u306f\u5fc5\u8981\uff1f\" width=\"1000\" height=\"300\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2023\/12\/ds_3min_1000-300.png 1000w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2023\/12\/ds_3min_1000-300-300x90.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2023\/12\/ds_3min_1000-300-768x230.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h2><strong><span style=\"font-size: 24pt;\">\u76f4\u611f\u7684\u3067\u308f\u304b\u308a\u3084\u3059\u3044\u5b9a\u756a\u306e\u9867\u5ba2\u5206\u6790\u300cRFM\u5206\u6790\u300d<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u5206\u6790\u306b\u306f\u3001\u4e00\u822c\u7684\u306b\u8a8d\u3081\u3089\u308c\u305f\u4fbf\u5229\u306a\u3082\u306e\u3055\u3057\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u4e2d\u3067\u3001\u4eca\u56de\u53d6\u308a\u4e0a\u3052\u308b\u306e\u306f\u3054\u5b58\u77e5\u306e\u4eba\u3082\u591a\u3044RFM\u5206\u6790\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RFM\u5206\u6790\u306b\u3064\u3044\u3066\u3001\u7c21\u5358\u306b\u89e6\u308c\u3066\u304a\u304f\u3068\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u89b3\u70b9\u304b\u3089\u3001\u9867\u5ba2\u3092\u7406\u89e3\u3057\u305f\u308a\u3001\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u305f\u3081\u306e\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">R \u2192 \u3010Recency:\u6700\u65b0\u8cfc\u8cb7\u65e5\u3011\u9867\u5ba2\u304c\u6700\u8fd1\u3044\u3064\u8cfc\u8cb7\u3057\u305f\u304b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">F \u2192 \u3010Frequency:\u8cfc\u8cb7\u983b\u5ea6\u3011\u9867\u5ba2\u304c\u3069\u308c\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u8cfc\u8cb7\u3057\u3066\u3044\u308b\u304b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M \u2192 \u3010Monetary:\u8cfc\u8cb7\u91d1\u984d\u3011\u9867\u5ba2\u304c\u3069\u308c\u304f\u3089\u3044\u304a\u91d1\u3092\u4f7f\u3063\u3066\u3044\u308b\u304b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(\u8a73\u3057\u304f\u306f\u3001<\/span><a href=\"https:\/\/cacco.co.jp\/datascience\/media\/\/statistics\/259\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/span><\/a><span style=\"font-weight: 400;\">\u3067\u8a73\u3057\u304f\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002)<\/span><\/p>\n<h2><strong><span style=\"font-size: 24pt;\">\u96c6\u8a08\u65b9\u6cd5<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u96c6\u8a08\u306f\u9867\u5ba2\u5225\u306b\u76f4\u8fd11\u5e74\uff08\u5e74\u9593\uff09\u306e\u5b9f\u7e3e\u3092\u7dcf\u5408\u3057\u3066\u307f\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u65b0\u8cfc\u8cb7\u65e5\u306f\u30c7\u30fc\u30bf\u5168\u4f53\u306e\u6700\u65b0\u8cfc\u8cb7\u65e5\u3092\u57fa\u6e96\u306b\u9867\u5ba2\u5225\u306e\u6700\u65b0\u306e\u8cfc\u8cb7\u65e5\u3068\u306e\u5dee\u3092\u51fa\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u56de\u6570\u306f\u9867\u5ba2\u5225\u306b\u5e74\u9593\u306e\u5408\u8a08\u4f1d\u7968\u6570\u3092\u30ab\u30a6\u30f3\u30c8\u3001\u8cfc\u8cb7\u91d1\u984d\u3082\u540c\u69d8\u306b\u5e74\u9593\u306e\u652f\u6255\u3044\u91d1\u984d\u3092\u5408\u8a08\u3057\u3066\u7b97\u51fa\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3046\u3059\u308b\u3068\u3001\u9867\u5ba2\u5225\u306e\u6700\u65b0\u8cfc\u8cb7\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570\u3001\u5408\u8a08\u4f1d\u7968\u6570\u3001\u5408\u8a08\u91d1\u984d\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2><strong><span style=\"font-size: 24pt;\">RFM\u306e\u5206\u5e03\u3092\u898b\u3066\u307f\u3088\u3046<\/span><\/strong><\/h2>\n<h3><span style=\"font-weight: 400;\">\u6700\u65b0\u8cfc\u8cb7\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570\uff08R\uff09\u5206\u5e03<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1067\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2021\/08\/R.png\" alt=\"\" width=\"3410\" height=\"1451\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/R.png 3410w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/R-300x128.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/R-1024x436.png 1024w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/R-768x327.png 768w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/R-1536x654.png 1536w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/R-2048x871.png 2048w\" sizes=\"auto, (max-width: 3410px) 100vw, 3410px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">x\u8ef8\u306f\u3001\u9867\u5ba2\u5225\u306b\u7d4c\u904e\u65e5\u6570\u3092\u96c6\u8a08\u5f8c\u30011\u9031\u9593\u5358\u4f4d\u3067\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u306b\u3088\u308a\u3001\u300c\u5168\u4f53\u7684\u306b\u307e\u3070\u3089\u3067\u30011\u30f6\u6708\u4ee5\u5185\u306b\u8cfc\u8cb7\u304c\u3042\u308b\u9867\u5ba2\u306f20\uff05\u5f37\u30013\u30f6\u6708\u4ee5\u5185\u306b\u8cfc\u8cb7\u304c\u3042\u308b\u306e\u306f\u7d0450\uff05\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u5206\u5e03\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u307e\u3060\u4eee\u8aac\u30ec\u30d9\u30eb\u3067\u3059\u304c\u3001<\/span><b>\u6700\u5f8c\u306e\u8cfc\u5165\u304b\u30893\u30f6\u6708<\/b><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u671f\u9593\u306f\u7279\u306b\u610f\u8b58\u3057\u3066\u3001\u9867\u5ba2\u306b\u306f\u4f55\u3089\u304b\u306e\u7d99\u7d9a\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u304b\u3082\u3057\u308c\u3044\u306a\u3044\u3001\u3068\u3044\u3046\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u56de\u6570\uff08F\uff09\u5206\u5e03<\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1069\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2021\/08\/F.png\" alt=\"\" width=\"3431\" height=\"1442\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/F.png 3431w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/F-300x126.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/F-1024x430.png 1024w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/F-768x323.png 768w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/F-1536x646.png 1536w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/F-2048x861.png 2048w\" sizes=\"auto, (max-width: 3431px) 100vw, 3431px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u56de\u6570\u306e\u5206\u5e03\u306f\u308f\u304b\u308a\u3084\u3059\u304f\u3001\u300c\u5e741\u56de\u306e\u8cfc\u8cb7\u304c\u30dc\u30ea\u30e5\u30fc\u30e0\u30be\u30fc\u30f3\u30672\u56de\u307e\u3067\u3067\u5168\u4f53\u306e80\uff05\u306e\u9867\u5ba2\u304c\u5360\u3081\u3089\u308c\u3066\u3044\u308b\u5206\u5e03\u300d\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3082\u3057\u3001<\/span><b>\u8cfc\u8cb7\u56de\u65701\u56de\u306e\u9867\u5ba2\u30922\u56de\u306b<\/b><span style=\"font-weight: 400;\">\u3067\u304d\u308c\u3070\u5927\u304d\u306a\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u8d77\u3053\u305b\u305d\u3046\u3067\u3059\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400; font-size: 14pt;\">\u8cfc\u8cb7\u91d1\u984d\uff08M\uff09\u5206\u5e03<\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1071\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2021\/08\/M.png\" alt=\"\" width=\"3431\" height=\"1558\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/M.png 3431w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/M-300x136.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/M-1024x465.png 1024w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/M-768x349.png 768w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/M-1536x697.png 1536w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/M-2048x930.png 2048w\" sizes=\"auto, (max-width: 3431px) 100vw, 3431px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u91d1\u984d\u306f\u3001\u300c\u00a55,000 ~ \u00a510,000\u3092\u30dc\u30ea\u30e5\u30fc\u30e0\u3068\u3057\u3001\u5e74\u9593\u00a520,000\u307e\u3067\u652f\u6255\u3063\u3066\u304f\u308c\u308b\u9867\u5ba2\u304c\u5168\u4f53\u306e80\uff05\u3092\u5360\u3081\u308b\u300d\u3068\u3044\u3046\u5206\u5e03\u3067\u3059\u3002\u300c<\/span><span style=\"font-weight: 400;\"><span style=\"color: #ff0000;\">\u00a50 ~ \u00a55,000<\/span>\u300d<\/span><span style=\"font-weight: 400;\">\u3001\u300c<\/span><span style=\"font-weight: 400;\">\u00a55,000 ~ \u00a510,000\u300d<\/span><span style=\"font-weight: 400;\">\u3001\u300c<\/span><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\">\u00a510,000\u4ee5\u4e0a<\/span>\u300d<\/span><span style=\"font-weight: 400;\">\u306e3\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3066\u3001\u8cfc\u8cb7\u91d1\u984d\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u4e0a\u4f4d\u306e\u30b0\u30eb\u30fc\u30d7\u304c\u4f55\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3067\u304d\u308c\u3070\u3001\u5404\u4e0b\u4f4d\u30b0\u30eb\u30fc\u30d7\u306b\u8cfc\u8cb7\u91d1\u984d\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u8a98\u5c0e\u3059\u308b\u6709\u610f\u7fa9\u3067\u5177\u4f53\u7684\u306a\u65bd\u7b56\u304c\u691c\u8a0e\u3067\u304d\u305d\u3046\u3067\u3059\u3002<\/span><\/p>\n<h2><strong><span style=\"font-size: 24pt;\">\u9867\u5ba2\u3092\u5206\u3051\u3066\u307f\u3088\u3046<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u6b21\u306b\u9867\u5ba2\u3092RFM\u5024\u3092\u3082\u3068\u306b\u308f\u3051\u3066\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\uff09\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76f4\u611f\u7684\u306b\u308f\u304b\u308a\u3084\u3059\u3044\u65b9\u91dd\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u7d42\u7684\u306a\u5206\u5272\u6570\u306f3\u3068\u3057\u307e\u3059\u3002<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">RFM\u306e\u5404\u5024\u3092\u964d\u9806\u306b\u3057\u3066\u9867\u5ba2\u6570\u304c\u7b49\u3057\u304f\u306a\u308b\u3088\u3046\u306b3\u7b49\u5206\u3057\u4e0a\u4f4d\u304b\u3089\u9806\u756a\u306b3\u70b9\u30012\u70b9\u30011\u70b9\u3092\u4e0e\u3048R\u3001F\u3001M\u30b9\u30b3\u30a2\u3068\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">R\u3001F\u3001M\u30b9\u30b3\u30a2\u3092\u5408\u8a08\u3057RFM\u30b9\u30b3\u30a2\u3092\u7b97\u51fa\uff08\u9867\u5ba2\u3054\u3068\u306b3\u301c9\u70b9\u306e\u70b9\u6570\u304c\u4e0e\u3048\u3089\u308c\u3066\u3044\u308b\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">RFM\u30b9\u30b3\u30a2\u306e\u5206\u5e03\u3092\u3082\u3068\u306b1\u3067\u3084\u3063\u305f\u3088\u3046\u306b3\u7b49\u5206\u3057\u3001\u4e0a\u4f4d\u304b\u3089\u9806\u756a\u306b\u300c\u512a\u826f\u9867\u5ba2\u300d\u3001\u300c\u666e\u901a\u9867\u5ba2\u300d\u3001\u300c\u5f15\u304d\u4e0a\u3052\u5bfe\u8c61\u9867\u5ba2\u300d\u3068\u3057\u307e\u3059\u3002\uff08\u6574\u6570\u3067\u8981\u7d20\u6570\u304c\u5c11\u306a\u3044\u306e\u3067\u9867\u5ba2\u6570\u306f\u53b3\u5bc6\u306b\u5747\u7b49\u306b\u306f\u306a\u308a\u307e\u305b\u3093\uff09<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u53c2\u8003\u307e\u3067\u306b\u3001R\u3001F\u3001M\u30b9\u30b3\u30a2\u306e\u70b9\u6570\u306e\u6761\u4ef6\u3068\u306a\u3063\u305f\u95be\u5024\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1066\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2021\/08\/RFM\u30b9\u30b3\u30a2\u306e\u95be\u5024.png\" alt=\"\" width=\"1441\" height=\"270\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/RFM\u30b9\u30b3\u30a2\u306e\u95be\u5024.png 1441w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/RFM\u30b9\u30b3\u30a2\u306e\u95be\u5024-300x56.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/RFM\u30b9\u30b3\u30a2\u306e\u95be\u5024-1024x192.png 1024w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/RFM\u30b9\u30b3\u30a2\u306e\u95be\u5024-768x144.png 768w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3046\u3057\u3066\u9867\u5ba2\u5225\u306bRFM\u3092\u8a55\u4fa1\u3057\u305f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c6\u30fc\u30d6\u30eb\u304c\u4f5c\u6210\u3067\u304d\u307e\u3059<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1068\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2021\/08\/\u9867\u5ba2\u5225RFM\u30b9\u30b3\u30a2.png\" alt=\"\" width=\"1483\" height=\"389\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/\u9867\u5ba2\u5225RFM\u30b9\u30b3\u30a2.png 1483w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/\u9867\u5ba2\u5225RFM\u30b9\u30b3\u30a2-300x79.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/\u9867\u5ba2\u5225RFM\u30b9\u30b3\u30a2-1024x269.png 1024w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/\u9867\u5ba2\u5225RFM\u30b9\u30b3\u30a2-768x201.png 768w\" sizes=\"auto, (max-width: 1483px) 100vw, 1483px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7b97\u51fa\u3057\u305fRFM\u30b9\u30b3\u30a2\u306e\u5168\u4f53\u306e\u5206\u5e03\u53ca\u3073\u6700\u7d42\u7684\u306a\u9867\u5ba2\u306e\u30e9\u30d9\u30ea\u30f3\u30b0\u306f\u3053\u3061\u3089\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1073\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2021\/08\/RFM\u30b9\u30b3\u30a2\u3068\u9867\u5ba2\u30bb\u30af\u3099\u30e1\u30f3\u30c8.png\" alt=\"\" width=\"1387\" height=\"691\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/RFM\u30b9\u30b3\u30a2\u3068\u9867\u5ba2\u30bb\u30af\u3099\u30e1\u30f3\u30c8.png 1387w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/RFM\u30b9\u30b3\u30a2\u3068\u9867\u5ba2\u30bb\u30af\u3099\u30e1\u30f3\u30c8-300x149.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/RFM\u30b9\u30b3\u30a2\u3068\u9867\u5ba2\u30bb\u30af\u3099\u30e1\u30f3\u30c8-1024x510.png 1024w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/RFM\u30b9\u30b3\u30a2\u3068\u9867\u5ba2\u30bb\u30af\u3099\u30e1\u30f3\u30c8-768x383.png 768w\" sizes=\"auto, (max-width: 1387px) 100vw, 1387px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306eRFM\u306e\u5e73\u5747\u5024\u3082\u898b\u3066\u304a\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1070\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2021\/08\/\u9867\u5ba2\u5225RFM\u5e73\u5747\u5024.png\" alt=\"\" width=\"1535\" height=\"337\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/\u9867\u5ba2\u5225RFM\u5e73\u5747\u5024.png 1535w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/\u9867\u5ba2\u5225RFM\u5e73\u5747\u5024-300x66.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/\u9867\u5ba2\u5225RFM\u5e73\u5747\u5024-1024x225.png 1024w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/\u9867\u5ba2\u5225RFM\u5e73\u5747\u5024-768x169.png 768w\" sizes=\"auto, (max-width: 1535px) 100vw, 1535px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u3092\u308f\u3051\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u306f\u3001\u9867\u5ba2\u3092\u8a55\u4fa1\u3057\u3066\u5dee\u5225\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306a\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u65bd\u7b56\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u306f\u60f3\u50cf\u4ee5\u4e0a\u306b\u5927\u4e8b\u306a\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u58f2\u4e0a\u3092\u3042\u3052\u308b\u305f\u3081\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8003\u3048\u308b\u3068\u306a\u308b\u3068\u3001\u4f55\u304b\u3089\u624b\u3092\u4ed8\u3051\u308b\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u304f\u306a\u308b\u307b\u3069\u8907\u96d1\u306b\u601d\u3048\u307e\u3059\u304c\u3001\u512a\u826f\u9867\u5ba2\u306e\u6570\u3092\u5897\u3084\u3059\u3068\u3044\u3046\u8003\u3048\u306b\u7acb\u3064\u3068\u3001\u9014\u7aef\u306b\u3001<\/span><b>\u6253\u3061\u624b\u304c\u7d5e\u3089\u308c\u5177\u4f53\u7684\u306a\u8a2d\u8a08\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059<\/b><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65bd\u7b56\u306e\u52b9\u679c\u691c\u8a3c\u306b\u304a\u3044\u3066\u3082\u3001\u3053\u308c\u3089\u306e\u6570\u5024\u306e\u5909\u5316\u3092\u89b3\u5bdf\u3059\u308b\u3053\u3068\u306f\u6709\u52b9\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3064\u307e\u308a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u304b\u3089\u5f97\u3089\u308c\u308b\u512a\u826f\u9867\u5ba2\u6570\u3001\u512a\u826f\u5316\u7387\u3001\u96e2\u8131\u7387\u7b49\u306e\u6570\u5024\u306f\u3001\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u5074\u3067<\/span><b>\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u3084\u3059\u3044\u91cd\u8981\u6307\u6a19\uff08KPI\uff09<\/b><span style=\"font-weight: 400;\">\u306b\u306a\u308a\u3048\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u305d\u308c\u305e\u308c\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7d10\u3065\u304f\u9867\u5ba2\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u60c5\u5831\uff08\u9867\u5ba2\u306e\u6027\u5225\u3001\u5e74\u9f62\u3001\u5c45\u4f4f\u5730\u57df\u3001\u8077\u696d\u7b49\uff09\u3068\u5408\u308f\u305b\u3066\u5206\u6790\u3092\u6df1\u5316\u3055\u305b\u308b\u3053\u3068\u3067\u30da\u30eb\u30bd\u30ca\u5206\u6790\u304c\u3067\u304d\u308b\u306a\u3069\u3001\u4ed6\u306e\u5206\u6790\u3068\u306e\u89aa\u548c\u6027\u3082\u9ad8\u304f\u3001\u6d3b\u7528\u306e\u5e45\u304c\u3072\u308d\u3044\u5206\u6790\u624b\u6cd5\u3060\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2><span style=\"font-size: 24pt;\"><strong>\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u58f2\u4e0a\u306e8\u5272\u30922\u5272\u306e\u9867\u5ba2\u304c\u751f\u307f\u51fa\u3057\u3066\u3044\u308b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u73fe\u8c61\u3092\u898b\u305f\u308a\u805e\u3044\u305f\u308a\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u4eba\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u306b\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u300c\u5168\u4f53\u306e\u6570\u5024\u306e\u5927\u90e8\u5206\u306f\u3001\u5168\u4f53\u3092\u69cb\u6210\u3059\u308b\u3046\u3061\u306e\u4e00\u90e8\u306e\u8981\u7d20\u304c\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u7d4c\u9a13\u5247\u3092\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u3068\u3044\u3063\u3066\u3044\u307e\u3059\u3002\u3082\u3063\u3068\u30ab\u30b8\u30e5\u30a2\u30eb\u306b\u300c2\uff1a8\u306e\u6cd5\u5247\u300d\u3068\u3082\u547c\u3070\u308c\u3066\u3044\u305f\u308a\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4eca\u56de\u5b9f\u65bd\u3057\u305f\u9867\u5ba2\u5206\u6790\u306e\u7d50\u679c\u306b\u3064\u3044\u3066\u3082\u4f3c\u305f\u3088\u3046\u306a\u50be\u5411\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1072\" src=\"https:\/\/cacco.co.jp\/datascience\/media\/\/wp-content\/uploads\/2021\/08\/\u58f2\u4e0a.png\" alt=\"\" width=\"2299\" height=\"1516\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/\u58f2\u4e0a.png 2299w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/\u58f2\u4e0a-300x198.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/\u58f2\u4e0a-1024x675.png 1024w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/\u58f2\u4e0a-768x506.png 768w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/\u58f2\u4e0a-1536x1013.png 1536w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2021\/08\/\u58f2\u4e0a-2048x1350.png 2048w\" sizes=\"auto, (max-width: 2299px) 100vw, 2299px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30c7\u30fc\u30bf\u96c6\u8a08\u306e\u8ca0\u62c5\u304c\u5c11\u306a\u3044\u5358\u7d14\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u3057\u3066\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3057\u3001\u30c7\u30fc\u30bf\u3092\u898b\u308b\u969b\u306b\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u304b\u3068\u3044\u3046\u4eee\u8aac\u3092\u3082\u3068\u306b\u3001\u5206\u5e03\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u306f\u4f55\u304b\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u304d\u3063\u304b\u3051\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308b\u306e\u3067\u3001<\/span><b>\u30c7\u30fc\u30bf\u3068\u5411\u304d\u5408\u3046\u3082\u306e\u3055\u3057\u306e1\u3064<\/b><span style=\"font-weight: 400;\">\u3068\u3057\u3066\u77e5\u3063\u3066\u304a\u304f\u3068\u5f79\u306b\u305f\u3064\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<h2><span style=\"font-size: 24pt;\"><strong>\u307e\u3068\u3081<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u5206\u6790\u306b\u3064\u3044\u3066\u3001\u4f55\u304b\u3089\u624b\u3092\u3064\u3051\u3066\u3044\u3044\u306e\u304b\u3001\u3069\u3093\u306a\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u3092\u3064\u304f\u308b\u3079\u304d\u306a\u306e\u304b\u3001\u5f97\u3089\u308c\u305f\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u304b\u3089\u3069\u3093\u306a\u3053\u3068\u304c\u8aad\u307f\u53d6\u308c\u308b\u306e\u304b\u3001\u3068\u3044\u3046\u70b9\u306b\u3064\u3044\u3066\u5b9f\u8df5\u7684\u306b\u89e3\u8aac\u3057\u3066\u307f\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3060\u3051\u3067\u3082\u5341\u5206\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u3081\u308b\u5224\u65ad\u6750\u6599\u304c\u5f97\u3089\u308c\u307e\u3059\u304c\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u307e\u3060\u307e\u3060\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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alt=\"\u306a\u305c\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u306f\u5fc5\u8981\uff1f\" width=\"1000\" height=\"300\" srcset=\"https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2023\/12\/ds_3min_1000-300.png 1000w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2023\/12\/ds_3min_1000-300-300x90.png 300w, https:\/\/cacco.co.jp\/datascience\/media\/wp-content\/uploads\/2023\/12\/ds_3min_1000-300-768x230.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" 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RFM\u5206&hellip;","protected":false},"author":4,"featured_media":1078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[135],"class_list":["post-1051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-analysis","tag--rfm"],"_links":{"self":[{"href":"https:\/\/cacco.co.jp\/datascience\/media\/wp-json\/wp\/v2\/posts\/1051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cacco.co.jp\/datascience\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cacco.co.jp\/datascience\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cacco.co.jp\/datascience\/media\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cacco.co.jp\/datascience\/media\/wp-json\/wp\/v2\/comments?post=1051"}],"version-history":[{"count":10,"href":"https:\/\/cacco.co.jp\/datascience\/media\/wp-json\/wp\/v2\/posts\/1051\/revisions"}],"predecessor-version":[{"id":2502,"href":"https:\/\/cacco.co.jp\/datascience\/media\/wp-json\/wp\/v2\/posts\/1051\/revisions\/2502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cacco.co.jp\/datascience\/media\/wp-json\/wp\/v2\/media\/1078"}],"wp:attachment":[{"href":"https:\/\/cacco.co.jp\/datascience\/media\/wp-json\/wp\/v2\/media?parent=1051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cacco.co.jp\/datascience\/media\/wp-json\/wp\/v2\/categories?post=1051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cacco.co.jp\/datascience\/media\/wp-json\/wp\/v2\/tags?post=1051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}